User Research that Moves the Needle
Analytics research revealed hidden mobile user behavior—resulting in a 40% traffic increase
Research Program Builder
Built a usability testing program that uncovered critical search failures and prioritized fixes
Cross-Functional Facilitator
Facilitated journey mapping with 35 stakeholders to uncover gaps and align on solutions
Strategic Design Leadership
Led end-to-end design for a large organization, translating brand strategy into a complete digital experience
Healthcare UX Expertise
Patient interviews and stakeholder research identified friction points in specialty care selection
Brand-to-Digital Translation
Created a unified brand system across web, print, and video to build investor credibility
Testimonials
“When you were hired, I hoped you would help create a multifaceted testing program. Over the past year, in addition to taking on a much heavier design workload, you have brought that program to life. You have a wonderful combination of vision, talent and the perseverance to execute it. It's great to work with you.”
—Associate Director, Digital Experience, UC San Diego Health
"Wow! I love this design! Great job! ...Overall I love it!"
—Project Manager, 1558 Brand Agency
“You’re our new secret weapon!”
—Shelley, Digital Content Editor, UC San Diego Health
“Hi Sarah – Thank you so much for this thoughtful email, your efforts and your continued partnership. We are really grateful to provide the team feedback based on our expertise, personal use and background to help improve the user experience.”
— Sandra, Director of Content Strategy, UC San Diego Health
“Sarah is one of our website and graphic designers. She is super creative, talented, and does a fantastic job of visualizing what a website should look like ... keeping in mind the user experience along with client desires.”
— Meredith, CEO, Brand and Marketing, 1558 Brand Agency
"Thank you for the methodology follow-up! Scientific method thinking is always well received. I so appreciate you gathering and sharing interviews. We do most of our work without final user input, thank you for all you do."
— Web Developer, UC San Diego Health