Brunch boss: An Artistic Culinary Adventure

I created an innovative app that allows users to create their own brunch in a game-like experience while finding nearby brunch restaurants, featuring artwork from a local artist. As the Lead UX and UI Designer, I led the project through comprehensive research, testing, and design, overcoming various constraints to create a unique and engaging user experience.

The Opportunity

Collaborate with a local artist to develop an app where users create their own brunch like a game and also find brunch restaurants nearby.

Value it produced

• An opportunity to feature a professional artist.

• Creating comprehensive documentation from start to finish illustrating my vigilant process encompassing ideation, development, mapping, testing, envisioning, wireframing, design, and digital prototyping.

Your role

Lead UX and UI Designer

Constraints

Identifying Unique Selling Points:
• Constraint: Finding a way to make the app stand out in a crowded market of brunch restaurant locators.
• Overcame: Focused on creating a unique and fun user experience that highlighted artwork.

Establishing Functional Hierarchy:
• Constraint: Determining the hierarchy of functions for the app.
• Overcame: Conducted thorough research on content and competition, identified audience needs, set goals and outcomes, and mapped out the app’s structure.

Creating an Effective Prototype:
• Constraint: Developing a prototype that accurately represented the app’s functionality without visual aids.
• Overcame: Created and tested a non-visual paper prototype, gaining valuable insights and areas for improvement from user feedback.

How did research inform the design

Paper testing and user feedback significantly enhanced design functionality. The user flow was refined based on journey mapping and testing results. Collaborating with a local artist not only established a cohesive artistic style for the game but also provided an excellent platform to promote the artist's work.

Artwork created by Ekaterina Orlovie.